NexPlayer supports
AWS SSAI MediaTailor
What is AWS Elemental MediaTailor?
AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for over-the-top (OTT) applications. The purpose of AWS Elemental MediaTailor is to allow for OTT applications to monetize their service with personal advertising. MediaTailor ad insertion supports: HLS and DASH for video on demand services.
What is Server Side Ad Insertion?
Server Side Ad Insertion (SSAI) allows media owners to insert ads directly into the primary content stream. This can be played from the same source location to minimize the possibility of buffering brought on by excessive format and bitrate variations during video playback. Likewise, this process allows for a smooth transition switching between content and ad, providing the same user experience as broadcast TV. The diagram below shows an example of SSAI:
Source: https://veeplay.com/server-side-ad-insertion-apis/
AWS SSAI MediaTailor
Server Side Ad Insertion is one of the key features of the AWS Elemental MediaTailor channel assembly. The diagram below explains how AWS SSAI MediaTailor works in real-time:
AWS SSAI MediaTailor is different from other SSAI solutions, due to their implementation of detailed client-side viewing metrics. The majority of SSAI solutions don’t provide detailed metrics, as they report on CDN server logs or ad servers. AWS SSAI MediaTailor solution provides advertisers with more personalised and granular metrics from their client base.
NexPlayer and AWS SSAI MediaTailor
NexPlayer, the market-leading Player SDK for premium video apps is now supporting AWS SSAI MediaTailor. This advanced solution is available for: Tizen, webOS, PS4/PS5, Xbox and Hisense devices. At NexPlayer we are consistently looking for new ways to improve our Player SDK for our customers, allowing them to provide a greater viewing experience. The NexPlayer integration with AWS SSAI MediaTailor administers advanced video streaming technology, with personalized ad insertion.
